Big Engagement Map
Marketing

Summary
This research project looks at 84 different tactics and examples for brands to engage with people in the following categories:
- Market Validation
- Official Communications
- Media and Publishing
- Community and Identity
- Learning
- Interactive Engagement
- Innovation
- Operational Transparency
While the examples lean toward tech companies, they’re generally applicable for multiple industries.
Project Links
Summary
This research project looks at 84 different tactics and examples for brands to engage with people in the following categories:
- Market Validation
- Official Communications
- Media and Publishing
- Community and Identity
- Learning
- Interactive Engagement
- Innovation
- Operational Transparency
While the examples lean toward tech companies, they’re generally applicable for multiple industries.