Sustainable Brands

Business Media

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Summary

This B2B media company for sustainability professionals produces online content, webinars, and an annual conference. I was brought in to establish and run their social media and content strategy.

Accomplishments

  • Audited media assets, channels, and did competitive assessments
  • Established social media with LinkedIn, Twitter, YouTube, and Vimeo
  • Grew passive community, readership, and event attendees through content marketing and social media research, monitoring, and engagement
  • Wrote articles, promotional copy, and conducted interviews
  • Produced 172 videos, 12 webinars, 108 slide decks, and managed event photography, asset metadata, and multi-channel distribution