This B2B media company for sustainability professionals produces online content, webinars, and an annual conference. I was brought in to establish and run their social media and content strategy.
- Audited media assets, channels, and did competitive assessments
- Established social media with LinkedIn, Twitter, YouTube, and Vimeo
- Grew passive community, readership, and event attendees through content marketing and social media research, monitoring, and engagement
- Wrote articles, promotional copy, and conducted interviews
- Produced 172 videos, 12 webinars, 108 slide decks, and managed event photography, asset metadata, and multi-channel distribution